SOUTHERN ROW
Northern Row Brewery's Newest Experience
LvL 5 Autonomy
Spring 2024 Automotive studio
IMPROVING THE FUTURE OF CINCINNATI USING THE PAST.
The Ohio River.
A huge asset that is not being fully utilized.
Let's change that.
A unique watercraft commuting experience that brings life to the Ohio River with a historical flair. Young professionals and families alike can enjoy this experience. Northern Row Brewery, in OTR, wants to bring their history loving brewery to the south, downtown area. Introducing the "Southern Row"
FACTORS
Heritage
Social Environments
Gaps in Transportation
An abundance of history is threaded throughout Cincinnati that deserves to be taught to younger generations.
Cincinnati is known for its breweries, restaurants, and other social events.
The uses for the Ohio River Is rather limited and needs to be explored.
GLOBAL MEGA TRENDS
Renewable Energy
Globalization
Autonomous Connectivity
Emerging renewable energy solutions are driving a zero carbon emission future.
Interfaces, vehicles, and people will become more connected through new developments.
No drivers is the future. Electric batteries and AI is giving the automotive industry hope for a fully autonomous future.
PERSONA PROFILE
BRANDING
IT'S TIME TO GET THE BOAT BACK ON THE WATER.
The boat suspended from Northern Row's ceiling is the 61ft long sister boat of the gold winning 1936 olympic row boat.
Passion for history meets
fun loving, high tech experience.
X
MISSION STATEMENT:
"Diving into the joy go limitless discovery through personal
watercraft and pontoon boats- from sunny days to fishing trips,
and more, we've been reinventing fun on the water from day one."
ENCOURAGES ADVENTURE
VIBRANT
FAMILY FUN
PACKAGE
early design stage
SCREEN
TABLE/
STORAGE
DOOR
BAR
COUCH
8 FT
10 FT
18 FT
BAR STOOLS
PACKAGE MOCK UP
INTERIOR EXPLORATION
MOOD BOARD
THUMNAIL IDEATION
Interior Layout
STORY BOARD
Reserve desired experience with the app
Passengers get into the boat at desired dock
Settle into a seat and let the journey begin
Hologram begins as the boat travels along
shoreline to inform the passengers about
Cincinnati and the specific stops along
their selected adventure experience
Passengers arrive at venue and are invited to explore. Or, they can use the app to tell the boat to carry on to the next stop
Enjoy the venue for suggested time period
and wait for the app to notify when to board
Repeat these steps until the boat drops off at final dock location.
FINAL DIRECTION
SCREEN
TABLE/
STORAGE
DOOR
BAR
COUCH
8 FT
10 FT
18 FT
Intentional slanted lines inspired from SeaDoo
CAD DEVELOPMENT
Blender
couch is elevated to avoid view
obstruction from the bar area
Bar and couch spaces face each other to
make the separate spaces feel connected
Lines inspired by Northern Row logo
Example of what the projection
may show the passengers
chandelier for ambiance
swivel stool to face projection
and use second bar area
